Optimizing on top of an existing platform
Knots runs on Tienda Nube, a platform that already handles most of the e-commerce infrastructure. The challenge was improving the experience, product presentation, and commercial structure within that framework.
What we prioritized
- Clear catalog presentation
- Purchase UX
- Visual product hierarchy
- Commercial clarity
- Navigation optimization
Takeaway
An online store doesn't improve just by having products listed. It improves when each product is easy to understand, easy to compare, and the path to purchase is simple.